Which innovative retail strategy did Nike first introduce in 1990 that revolutionized the sports retail experience and has since been widely adopted by competitors?

The sports retail landscape has transformed dramatically over the decades. From specialized local shops to massive sporting goods chains to today's omnichannel experiences, the way fans and athletes purchase equipment has evolved with technology and consumer preferences. This trivia question explores a pivotal moment in sports retail history that changed how brands connect with customers.

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Flagship concept stores called 'Niketown' featuring interactive displays and sport-specific environments
The 'Nike By You' (originally 'Nike iD') mass customization program allowing personalized products
The 'House of Hoops' partnership model with Foot Locker creating store-within-store experiences
The Nike Training Club digital ecosystem connecting products with mobile fitness tracking