Which CEO famously implemented the 'Common Threads Initiative' in 2011, encouraging customers to repair, reuse, and recycle their products rather than buying new ones?

The natural products industry has seen remarkable leadership in sustainability initiatives over the decades. Some executives have transformed how we think about the relationship between business and the environment. This trivia question tests your knowledge about a pioneering CEO who fundamentally changed how retail companies approach sustainability and created a blueprint that many natural product companies follow today.

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Yvon Chouinard (Patagonia)
John Mackey (Whole Foods)
Rose Marcario (Former Patagonia CEO)
Gary Erickson (Clif Bar)