Which major bookstore chain positioned itself with the tagline "You've never been to a bookstore like this before" during its major expansion in the early 2000s?

In the competitive world of book retail, major booksellers have developed distinctive brand positioning strategies to differentiate themselves in the market. Each company cultivates a specific image and experience to attract their target audience. This trivia question challenges you to identify which famous bookstore chain positioned itself with a specific tagline that captured its essence in the early 2000s.

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Barnes & Noble
Borders Books
Books-A-Million
Powell's Books