Which astronomy retail innovation was first introduced by Celestron in 1987, revolutionizing how consumers could test telescopes before purchasing?

The astronomy industry has seen remarkable marketing innovations over the decades as companies and organizations attempt to bring the wonders of the cosmos to the general public. From telescopes to planetarium experiences, astronomy product marketing has evolved dramatically. This trivia question tests your knowledge of a groundbreaking retail innovation that changed how consumers interact with astronomy products.

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The StarGate Program, allowing customers to use telescopes for a night before buying
SkyTest Centers, dedicated in-store observatories for product demonstrations
Virtual StarView, an early computer simulation showing telescope capabilities
The Observatory Club, a membership program offering telescope trials at local observatories