Which mountain range did REI's groundbreaking 2015 geographic retail analytics study identify as having unexpectedly high potential for new store locations despite lower population density?

In the world of retail analytics, understanding geographical patterns can make or break a business strategy. Companies invest millions in mapping consumer behavior across diverse terrains and climates. This poll tests your knowledge of how a famous outdoor retailer used geographic data analytics to make a counterintuitive but highly successful expansion decision that shocked industry analysts.

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