Which Broadway show was the first to implement a dedicated in-theater retail boutique with branded merchandise that became a retail case study for the performing arts industry?

The performing arts world has seen remarkable retail innovations that changed how audiences connect with productions. In the 1980s, one Broadway show revolutionized theatrical merchandising by creating an unprecedented retail experience and product line that generated millions in additional revenue and became a model for future productions. Test your knowledge of this performing arts retail innovation that transformed how theaters approach merchandise and audience engagement.

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The Phantom of the Opera
Cats
Les Misérables
A Chorus Line