Which 1982 film featured a candy product placement that increased sales by 65% and is credited with establishing the modern product placement industry in Hollywood?

Product placement has become a sophisticated art form in the film and television industry, evolving from simple props to strategic marketing integrations worth millions. This powerful form of advertising can shape consumer behavior while helping finance productions. Test your knowledge about a groundbreaking product placement that changed how Hollywood and brands collaborate!

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E.T. the Extra-Terrestrial (featuring Reese's Pieces)
The Toy (featuring Coca-Cola)
Rocky III (featuring Nike)
Tootsie (featuring Bubble Yum)