Which major pop culture franchise pioneered the first large-scale retail AR experience that allowed shoppers to virtually 'become' characters while browsing merchandise?

The entertainment industry has embraced augmented reality in retail experiences to promote major franchises and engage fans in unprecedented ways. From virtual fitting rooms for superhero costumes to holographic album release parties, AR has transformed how pop culture products are marketed and sold. Test your knowledge about these innovative retail experiences that have blurred the line between digital entertainment and physical shopping!

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Star Wars: Find the Force (2017)
Marvel's Avengers AR Experience (2018)
Harry Potter: Wizards Unite Retail Integration (2019)
Pokémon GO Shop Experience (2016)