Which retail promotion technique did McDonald's pioneer in 1979 that became a staple for movie marketing and forever changed how films partnered with fast food chains?

In the world of pop culture marketing, some promotional campaigns have revolutionized how entertainment products are sold to the masses. From blockbuster movie launches to album releases, certain innovative retail promotion techniques have changed the game forever. Test your knowledge about these groundbreaking marketing moments that merged pop culture with retail innovation!

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• The Happy Meal tie-in with 'Star Trek: The Motion Picture'
• Free popcorn vouchers with purchase for 'Superman'
• Collectible cups featuring characters from 'Star Wars'
• Limited edition toys with adult meals for 'Alien'

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