Which streaming service pioneered the 'thumbnail personalization' technology that shows different cover images for the same content based on viewer preferences?

Streaming services have dramatically changed how films and television shows are produced, distributed, and consumed. Beyond just being platforms for viewing content, many streaming giants have become major production studios in their own right, influencing everything from budgets to creative decisions. This trivia question explores how one particular streaming service revolutionized its approach to retail visual storytelling in content production.

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