Which psychological principle is most commonly leveraged by performing arts venues when they offer 'dynamic pricing' for shows?

The performing arts industry relies heavily on understanding consumer psychology to boost ticket sales and create memorable experiences. From strategic pricing to compelling marketing narratives, theaters and performance venues employ various psychological principles to attract and retain audiences. This poll tests your knowledge of how consumer psychology specifically impacts ticket-buying decisions in the performing arts world.

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Scarcity effect - people value tickets more when they're perceived as limited or running out
Mere exposure effect - people develop preferences for things they see more frequently
Decoy effect - adding a third, less attractive option to make other options seem more valuable
Paradox of choice - offering fewer ticket options increases likelihood of purchase