Which major retail failure is often cited as a classic example of not understanding customer needs, costing Coca-Cola millions in 1985?

Even the most successful retailers and product developers occasionally make catastrophic missteps. This poll explores one of the most notorious retail failures in business history - a cautionary tale of market research gone wrong, corporate hubris, and millions in wasted investment. Test your knowledge of this infamous retail disaster that has become a staple case study in business schools worldwide.

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• New Coke
• Coca-Cola BlāK (coffee-flavored Coke)
• Coca-Cola Life (stevia-sweetened variant)
• Coca-Cola C2 (half-calorie cola)

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