Which major sports brand launched the first membership program that offers workout tracking, exclusive events, and personalized training plans without requiring any purchase?

In the competitive world of sports retail, customer loyalty programs have become essential tools for brands looking to retain customers and build lasting relationships. These programs go beyond simple point systems, often incorporating exclusive experiences, early product access, and community-building elements. Test your knowledge about one of the most innovative customer loyalty programs in the sports industry!

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Nike with its Nike+ membership program
Adidas with its Creators Club
Under Armour with UA MapMyRun premium
Puma with its Puma Loyalty Rewards