Which innovative digital marketing strategy first revolutionized Broadway ticket sales in the early 2000s, making shows more accessible to the general public?

The performing arts industry has undergone significant transformations in how productions are marketed and sold to audiences. From traditional playbills to digital innovation, theaters and performance venues have adapted their retail and advertising strategies to reach new audiences while maintaining their artistic integrity. Test your knowledge of how the business side of performing arts has evolved in the modern era!

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• Daily digital lottery systems offering deeply discounted premium seats
• Virtual reality previews of performances available on theater websites
• Subscription-based streaming platforms for recorded performances
• Augmented reality playbills with interactive performer biographies

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