Which Broadway musical collaborated with Magnolia Bakery to create a limited-edition cupcake line that became so popular it remained on their permanent menu?

The performing arts industry has seen some fascinating product endorsements and brand partnerships over the years. From custom merchandise to innovative marketing campaigns, Broadway shows and other performing arts productions have found creative ways to extend their brand reach. Test your knowledge about these unique collaborations that have helped bring theatrical productions to wider audiences while creating memorable brand experiences.

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Wicked
Hamilton
The Lion King
Dear Evan Hansen