Which film studio pioneered the systematic use of product placement as a revenue strategy in the 1980s, creating a dedicated product placement department?

Product placement has become a multi-billion dollar industry in film and television, with brands paying significant sums to have their products featured on screen. What began as occasional appearances has evolved into sophisticated marketing strategies, with some films generating more revenue from placements than box office sales. But which studio first systematically incorporated product placement as a deliberate marketing strategy, changing how Hollywood and brands collaborate forever?

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Universal Studios, with E.T. featuring Reese's Pieces
Paramount Pictures, with Top Gun showcasing Ray-Ban and military equipment
Columbia Pictures, with James Bond films featuring specific brands
20th Century Fox, with Home Alone featuring multiple consumer products