Which revolutionary medical product marketing strategy was first introduced in 1997, dramatically changing how pharmaceutical companies engage with healthcare providers?

Pharmaceutical and medical device companies are constantly evolving their product marketing strategies to navigate complex regulatory environments while still effectively reaching healthcare providers and patients. This trivia question tests your knowledge of a groundbreaking marketing innovation that changed how medical products are promoted in the healthcare industry.

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Direct-to-consumer (DTC) prescription drug advertising on television
Healthcare provider sampling programs with electronic verification
Digital medical device demonstration platforms
Continuing Medical Education (CME) sponsorship programs