Which wildlife conservation organization first pioneered the now-ubiquitous 'Adopt an Animal' marketing campaign that allows donors to symbolically adopt specific endangered species?

Test your knowledge about one of the most innovative marketing campaigns in wildlife conservation history! Conservation organizations have developed increasingly creative ways to raise awareness and funding for endangered species. This poll challenges you to recall which groundbreaking campaign revolutionized how we connect donors to specific animals in the wild.

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World Wildlife Fund (WWF)
The Nature Conservancy
National Wildlife Federation
Wildlife Conservation Society