Which celebrity partnership helped Puma increase its women's business by over 98% in 2016, transforming the brand's market position in athleisure wear?

Celebrity endorsements have become a cornerstone of modern marketing strategies, with brands paying millions to leverage star power. The right partnership can dramatically boost brand awareness and sales, while a mismatch can waste resources or even damage reputation. Test your knowledge about one of the most influential celebrity-brand partnerships in recent retail history!

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• Beyoncé's Ivy Park collection
• Rihanna's Fenty x Puma collaboration
• Selena Gomez's Puma Ambassador campaign
• Kylie Jenner's Puma Fierce line

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