Which innovative retail concept was launched in 2014 to preserve traditional craftsmanship by connecting artisans directly to global consumers through a technology platform with blockchain authentication of cultural heritage?

Throughout history, cultural traditions have shaped unique retail experiences. From ancient bazaars to modern cultural marketplaces, retailers have found innovative ways to preserve heritage while embracing commerce. This trivia question explores a notable retail innovation that successfully blended cultural tradition with modern retail technology, creating a new model for cultural preservation through commerce.

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NOVICA's Artisan Direct Platform
Etsy's Cultural Heritage Collection
Amazon Handmade Traditions
UNESCO's Digital Marketplace