Which celebrity's 2015 appointment as creative director helped transform a struggling athletic wear brand, leading to a 92% increase in sales within just one year?

In the competitive world of retail, celebrity collaborations have become a powerful strategy for revitalizing struggling brands. These partnerships can dramatically transform a company's fortunes, bringing renewed attention and market relevance. This trivia question explores one of the most remarkable celebrity-driven brand turnarounds in recent retail history, demonstrating how strategic partnerships can revolutionize customer retention and market positioning.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Rihanna at Puma
Beyoncé at Adidas
Kanye West at Nike
Serena Williams at Under Armour