Which celebrity was the first to create a successful 'direct-to-consumer' beauty brand that generated over $100M in sales within its first 40 days through primarily digital marketing and no traditional retail presence?

Many celebrities have leveraged their fame to launch successful retail ventures and product lines. These famous faces don't just endorse products—they create entire retail empires. This trivia tests your knowledge of which celebrities pioneered specific retail innovations or business models that changed how we shop. Can you match the famous person to their groundbreaking retail contribution?

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with Honest Company
Lady Gaga with Haus Laboratories