Which company launched the first modern retail loyalty program in 1981 that became the model for programs still used today?

Loyalty programs are a cornerstone of modern retail strategy, helping businesses retain customers and gather valuable shopping data. While digital loyalty apps are commonplace today, the concept of retail loyalty programs has a fascinating history dating back several decades. Test your knowledge about the origins of one of retail's most influential customer retention innovations!

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• American Airlines (AAdvantage program)
• Walmart (Walmart Rewards)
• Starbucks (Starbucks Rewards)
• Sears (Sears Club)

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