Which famous coffee brand built its identity around a mythological siren from Greek folklore, and what was the original reasoning behind this choice?

Throughout history, myths and folklore have been powerful tools for storytelling - a tradition that continues in modern brand narratives. Just as ancient cultures used stories to explain their world, today's most successful brands craft compelling mythologies around their products. This trivia question explores how a major brand leveraged specific mythological elements in their product storytelling to create an iconic identity that resonates globally.

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Starbucks, because sirens were said to lure sailors with their enchanting songs, symbolizing the allure of their coffee to customers
Peet's Coffee, because sirens represented the Mediterranean origins of coffee culture and the exotic appeal of their beans
Dunkin', because sirens were associated with sea travel, reflecting the company's history of importing coffee beans by ship
Costa Coffee, because sirens symbolized transformation, representing how their coffee transforms the customer's day