Which digital product innovation first allowed performing arts venues to implement dynamic pricing strategies similar to airlines, fundamentally changing revenue management in theater and concert ticket sales?

In the performing arts world, marketing strategies have evolved dramatically as digital channels transform audience engagement. This poll explores a significant product development milestone that revolutionized how performing arts organizations connect with their audiences. Test your knowledge of the intersection between theatrical promotion and digital product innovation!

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RFID-enabled interactive playbills (2010)
Tessitura Network's unified CRM and ticketing software (1999)
Augmented reality venue navigation apps (2015)
Blockchain-based ticket verification systems (2017)