Which pioneering retail personalization technique was first implemented by Broadway theaters in 2018 that revolutionized how patrons discover new shows?

The performing arts industry has embraced retail personalization to enhance audience experiences and boost ticket sales. From customized show recommendations to personalized merchandise offerings, theaters and performance venues are leveraging customer data in innovative ways. This trivia question tests your knowledge about how Broadway theaters specifically have implemented retail personalization strategies to connect with their audiences and increase engagement.

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Dynamic ticket pricing based on individual viewing history and preferences
TodayTix's 'Recommendation Engine' that analyzes past attendance to suggest personalized show recommendations
Virtual reality 'preview experiences' customized to audience demographic profiles
RFID-enabled playbills that unlock personalized digital content during performances