Which streaming platform pioneered interactive 'shop the look' technology, allowing viewers to purchase products seen in shows directly through their interface while watching?

The film and television industry has undergone massive digital transformation with the rise of streaming platforms. This transformation has changed not only how content is delivered but also how viewership is tracked, how advertising works, and how product placement strategies are implemented. Test your knowledge about how streaming platforms have revolutionized retail partnerships and product placement in modern film and television production.

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Netflix with their 'Netflix Shop' feature in select original series like 'Emily in Paris' and 'Bridgerton'
Amazon Prime Video with their X-Ray 'Shop the Look' technology integrated with Amazon's marketplace
Hulu with their 'Hulu Boutique' interactive shopping experience during commercial breaks
HBO Max with their 'WB Shop' feature highlighting Warner Bros merchandise in their original content