Which astronomy marketing campaign led to a record-breaking 42% increase in consumer telescope purchases within a single quarter?

The astronomy industry has seen remarkable marketing campaigns that have captured public imagination and advanced our collective fascination with the cosmos. From telescope manufacturers to space agencies, innovative marketing approaches have played a crucial role in popularizing astronomical products and services. This trivia question explores one of the most successful astronomy marketing campaigns that transformed public engagement with space exploration.

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Celestron's "Bring the Universe Home" campaign following the first black hole image release in 2019
Meade Instruments' "Touch the Stars" campaign during the 2017 total solar eclipse
Orion Telescopes' "Backyard Discovery" initiative coinciding with the Mars rover landing in 2021
Sky-Watcher's "Night Vision Revolution" promotion during the 2020 Perseid meteor shower