Which global beauty brand's 2021 Lunar New Year campaign was praised for featuring three generations of Asian families sharing traditional practices and received an industry award for cultural marketing excellence?

In the world of cultural retail marketing, holiday campaigns represent crucial touchpoints for brands to connect with diverse communities. This poll tests your knowledge of a groundbreaking Lunar New Year advertising campaign that transformed how cultural traditions are represented in mainstream marketing. The campaign in question created significant industry buzz for its authentic representation and community-focused approach.

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SK-II with their 'The Lunar New Year Miracle' campaign featuring multi-generational family rituals and traditional cultural symbols across Asian markets
L'Oréal's 'Heritage in Bloom' campaign highlighting traditional Lunar New Year beauty rituals passed down through generations
Estée Lauder's 'Golden Legacy' campaign showcasing cultural gift-giving traditions during Lunar New Year celebrations
Shiseido's 'Timeless Traditions' campaign featuring elder family members sharing cultural wisdom during Lunar New Year gatherings