Which groundbreaking product launch strategy revolutionized film marketing in 1999, creating an entirely new approach to building audience anticipation?

Major film studios spend millions on marketing campaigns to launch their blockbusters. These product launches are carefully orchestrated events designed to maximize opening weekend attendance and create cultural phenomena. Test your knowledge of film industry product launch strategies and the innovative techniques that have transformed how movies are marketed to audiences worldwide.

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The Blair Witch Project's viral 'missing persons' campaign that made audiences believe the fictional story was real documentary footage
Titanic's cross-promotional partnerships with luxury cruise lines that offered themed voyages featuring the film's stars
The Matrix's simultaneous release of a video game, animated shorts, and comic books alongside the film's theatrical debut
Toy Story's revolutionary approach of releasing character toys six months before the film to build children's familiarity with the characters