Which country pioneered the first nationwide 'Citizen Loyalty Program' that awards points for using digital government services, leading to a 78% increase in e-service adoption?

In recent years, many governments have adopted retail-inspired loyalty programs to increase citizen engagement with public services. These initiatives aim to reward citizens for participating in civic activities, using digital government services, or providing feedback on government operations. Test your knowledge about this innovative intersection of retail loyalty strategies and public governance!

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Estonia
Singapore
United Arab Emirates
South Korea