Which performing arts digital marketing innovation is credited with increasing Broadway ticket sales by 30% among millennials during the 2015-2016 season?

Test your knowledge about one of the most successful digital marketing campaigns in performing arts history! Broadway and other performing arts venues have evolved their marketing strategies dramatically in the digital age, with some campaigns revolutionizing how shows connect with audiences. This question explores a groundbreaking initiative that changed ticket sales patterns industry-wide.

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Hamilton's #Ham4Ham lottery promotion which created viral social media content through sidewalk mini-performances
The Metropolitan Opera's 'Live in HD' broadcasts to movie theaters worldwide
Cirque du Soleil's 360° virtual reality backstage tours on YouTube
The Lion King's 'Circle of Life' flash mobs in major transportation hubs