Which iconic brand mascot underwent a dramatic transformation in 2007 that resulted in an 18% sales increase within the first year after the change?

Brand mascots are more than just cute characters—they're powerful marketing tools that can make or break a company's identity. Some mascots have fascinating origin stories, unexpected evolutions, or have even been retired due to changing cultural sensitivities. This trivia question explores one of the most significant mascot transformations in corporate history that directly impacted consumer perception and sales.

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The Michelin Man (Bibendum), who lost over 100 pounds in his redesign to promote healthier lifestyles
Tony the Tiger, who was temporarily replaced with a realistic Bengal tiger to highlight endangered species conservation
The M&M's characters, who became more distinct personalities with backstories in a major rebranding campaign
The GEICO Gecko, who changed from American to British accent after consumer research showed higher trustworthiness