Which innovative retail marketing strategy did REI implement in 2015 that directly challenged geographical shopping patterns during a major retail holiday?

In today's global marketplace, successful retailers understand that geographical factors significantly influence consumer behavior and purchasing decisions. Location-based marketing strategies have evolved dramatically with technology, allowing brands to create hyper-localized campaigns that resonate with specific regional preferences and cultural nuances. Test your knowledge about how geography shapes retail marketing approaches and how innovative brands leverage location intelligence to connect with customers.

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#OptOutside - closing all stores on Black Friday and encouraging customers to enjoy outdoor activities instead
#ShopLocal - creating micro-stores in 50 national parks that carried region-specific outdoor gear
#GeoRewards - implementing location-based dynamic pricing that offered better deals the farther customers were from competitors
#TerrainTrends - launching weather-responsive pop-up shops that appeared only during ideal conditions for specific outdoor activities