Which major film studio first launched a dedicated VR department specifically for creating immersive movie marketing experiences?

The film and television industry has been embracing virtual reality technology to transform how audiences experience content. From immersive cinema experiences to VR-enhanced promotional campaigns for major film releases, studios are investing millions in this technology. This poll tests your knowledge about how VR is changing the landscape of film marketing and audience engagement in Hollywood.

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Warner Bros. with their 'Virtual Lot' division in 2016
Disney with their 'Imagineering VR' team in 2015
Universal Studios with 'Universal Immersive' in 2017
Paramount Pictures with 'Paramount Virtual' in 2018