Which digital marketing innovation first allowed architectural firms to showcase interactive 3D building walkthroughs to potential clients, dramatically changing firm marketing strategies around 2015?

Test your knowledge about breakthrough marketing strategies that transformed architectural firms' visibility in the digital age. The way architecture firms market their services has evolved dramatically over the past two decades, with some innovative approaches completely changing how clients discover and engage with architectural services. This question focuses on a pivotal marketing innovation that revolutionized client acquisition for architectural practices globally.

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WebVR technology that enabled browser-based virtual reality experiences without specialized hardware
Augmented reality business cards that displayed building models when scanned
Instagram's Architecture Spotlight feature allowing firms to host live design presentations
LinkedIn's Professional Portfolio extension for architectural credential verification