Which of these animal mascots was NOT created for a wildlife conservation organization?

Conservation organizations often use animal mascots to raise awareness and create memorable brand identities. These mascots become powerful symbols in wildlife protection campaigns, helping to build emotional connections with supporters. How well do you know these iconic brand ambassadors that represent major wildlife conservation efforts around the world?

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Tony the Tiger (Kellogg's Frosted Flakes)
Chi Chi the Giant Panda (World Wildlife Fund/WWF)
Smokey Bear (U.S. Forest Service wildlife protection campaigns)
Leo the Snow Leopard (Snow Leopard Trust)