In 2008, which food brand famously improved its market position by INCREASING prices during an economic recession, positioning itself as an 'affordable luxury'?

In the competitive world of food retail, pricing strategy can make or break a brand. This trivia explores a fascinating case study from one of the world's most successful food companies that revolutionized their market position through a counterintuitive pricing approach. Test your knowledge of strategic food pricing decisions that transformed brand perception and market share!

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• Lindt Chocolate
• Häagen-Dazs Ice Cream
• Starbucks Coffee
• Godiva Chocolatier

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