Which bestselling book series pioneered the 'midnight release party' strategy that has since become a staple of major literary launches?

The launch of a major literary work can be as creative as the book itself! Publishers and authors have developed increasingly innovative marketing strategies to build anticipation and drive sales for new releases. From midnight release parties to elaborate treasure hunts, the art world has transformed book launches into cultural events. Test your knowledge about some of the most successful and unusual book launch campaigns in publishing history.

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Harry Potter series by J.K. Rowling
A Song of Ice and Fire series by George R.R. Martin
The Hunger Games trilogy by Suzanne Collins
Twilight saga by Stephenie Meyer