Which innovative book marketing campaign was first introduced by Penguin Books in 1935 and revolutionized how literature was sold to the public?

Behind every bestselling book is not just brilliant writing, but often ingenious marketing. Major publishing houses and independent authors alike have developed iconic promotional campaigns that transformed books into cultural phenomena. This trivia challenges you to identify one of the most revolutionary book marketing strategies that changed the publishing landscape forever. Test your knowledge of how literary works transition from manuscript to marketplace sensation!

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• The color-coded paperback system (orange for fiction, green for crime, etc.) that made quality literature affordable and identifiable at a glance
• The 'First Chapter Free' sampling strategy that allowed readers to preview books before purchasing
• The subscription book club model that delivered curated monthly selections directly to readers
• The celebrity book endorsement program featuring famous readers on promotional materials

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