Which e-commerce innovation was FIRST widely adopted by major performing arts companies to increase revenue streams during the 2020 pandemic?

The performing arts industry has increasingly turned to digital platforms to sell tickets, merchandise, and exclusive experiences to fans worldwide. As traditional venues faced challenges, particularly during global disruptions, innovative e-commerce solutions emerged to keep the arts financially viable. Test your knowledge about how performing arts organizations have adapted their online retail presence to engage audiences beyond physical venues.

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