Which presidential campaign revolutionized political merchandise by creating a retail-style brand identity that generated over $70 million in merchandise sales?

Throughout political history, campaign branding and merchandise have evolved from simple pins and posters to sophisticated retail operations. Modern political campaigns function like retail brands, with carefully crafted visual identities, memorable slogans, and extensive merchandise lines. This trivia question explores a groundbreaking moment in political retail strategy that changed how campaigns approach branding, merchandise, and supporter engagement.

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Barack Obama's 2008 campaign with its iconic 'Hope' poster and consistent blue branding
Donald Trump's 2016 campaign with the red 'Make America Great Again' caps
Bill Clinton's 1992 campaign with its 'It's the Economy, Stupid' messaging
Ronald Reagan's 1984 campaign with its 'Morning in America' theme