Which gaming company first introduced 'Interactive Demo Pods' that allowed customers to test full game experiences with haptic feedback before purchasing?

The gaming industry has transformed retail experiences with groundbreaking innovations that blend physical and digital shopping journeys. From virtual try-ons to immersive store experiences, gaming retailers have pushed boundaries to create memorable customer interactions. Test your knowledge about a revolutionary retail technology that changed how gamers shop and experience products before purchase.

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Steam with their Steam Labs physical stores in 2019
GameStop with their PowerPlay stations in 2020
Nintendo with their Wonder Zones in 2018
Microsoft with their Xbox Arcade showrooms in 2017