Which dictionary brand pioneered the controversial 'Word of the Year' marketing campaign that regularly generates significant media coverage and public discourse about language evolution?

Dictionary brands have shaped how we interact with language for centuries. These reference works aren't just tools—they're powerful brands with distinct identities and marketing approaches. This trivia tests your knowledge about the branding strategies and market positioning of famous dictionary publishers. Do you know which linguistic powerhouse made which bold marketing move?

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Oxford University Press (OUP)
Merriam-Webster
Collins Dictionary
Cambridge University Press