Which retail innovation was first pioneered by George Lucas with Star Wars merchandise that revolutionized how entertainment franchises approach product licensing and retail?

The world of retail has been dramatically transformed by pop culture phenomena. From exclusive merchandise drops to immersive in-store experiences, entertainment franchises have revolutionized how brands engage with customers. This poll tests your knowledge about an innovative retail strategy that changed how fans interact with their favorite pop culture properties. Think about the intersection of entertainment, retail innovation, and customer engagement!

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The 'Midnight Release' event strategy for new products
Character-themed retail stores (like Disney Stores)
Movie merchandise licensing on a massive scale
Limited edition collectible figure lines