Which sports retailer was the first to launch a comprehensive NIL marketplace platform connecting college athletes directly with fans for merchandise sales?

College athletics underwent a massive transformation in 2021 when the NCAA adopted a new policy allowing student-athletes to benefit from their Name, Image, and Likeness (NIL). This change has created an entirely new retail ecosystem within sports, with major brands rushing to sign college athletes and universities developing innovative merchandise strategies. Test your knowledge about how this retail transformation has impacted the sports industry landscape and created new revenue streams.

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Fanatics
Nike
Dick's Sporting Goods
Under Armour