Which artist pioneered the 'surprise album drop' marketing strategy in 2013, releasing their self-titled visual album with no prior promotion, forever changing how major artists release music?

The music industry has seen some of the most innovative marketing campaigns in history, forever changing how artists connect with fans and promote their work. From surprise album drops to interactive experiences, these campaigns have defined eras and shifted paradigms in music marketing. Test your knowledge about one of the most groundbreaking music marketing campaigns that transformed how artists release music in the digital age!

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Beyoncé
Taylor Swift
Radiohead
Drake