Which Broadway show pioneered the use of "tweet seats" - designated seating areas where audience members were encouraged to live-tweet during performances as part of its marketing strategy?

Test your knowledge about innovative advertising strategies in the performing arts! The theater and live performance industry has evolved its marketing approaches significantly in recent years. From traditional playbills to immersive digital experiences, performing arts venues have had to reinvent how they attract and retain audiences in an increasingly competitive entertainment landscape. This poll explores a groundbreaking advertising campaign that changed how theaters connect with potential audience members.

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Spring Awakening
Godspell
Hamilton
Book of Mormon