Which retail psychology technique did the UK government famously use to increase pension enrollment rates by over 10 million people through their 'automatic enrollment' policy?

Test your knowledge about how governments worldwide have used retail psychology and innovation strategies to influence civic behavior and public policy adoption. From behavioral economics in public service design to nudge theory in policy implementation, governments increasingly apply retail marketing principles to achieve better outcomes. This trivia question explores an innovative approach that dramatically increased citizen participation in a key government initiative.

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Default bias - automatically enrolling eligible workers with an opt-out option rather than requiring them to opt in
Scarcity marketing - limiting enrollment periods to create urgency around pension decisions
Social proof messaging - showing citizens statistics about how many others in their demographic had enrolled
Loss aversion framing - emphasizing the money citizens would lose by not participating in the pension program