Which retail innovation was first introduced by the Star Wars franchise in 1977 that fundamentally changed how film studios approach merchandising?

The film industry has revolutionized how products are showcased and integrated into storytelling. From subtle product placements to innovative retail partnerships, movies and TV shows have become powerful platforms for brand exposure. This poll tests your knowledge about a groundbreaking retail innovation that changed how film productions approach merchandising and consumer engagement.

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Pre-sold licensing rights for merchandise before the film's release
Movie-themed pop-up retail stores in shopping malls
Cross-promotional deals with fast food chains
Limited edition collector packaging for home video releases